Team Meetings

Sophia

Brand info - Megan Tan

ANN INC. (NYSE: ANN)

At ANN INC., WE GET WOMEN. Real women live ever more complicated lives. They juggle more activities, play more roles and carry more expectations.

But what women value is what they have always valued: connecting with others, making smart choices, looking and feeling great. Living life fully means women choose to play all their roles with confidence and style.

That is why we’re here.

For more than half a century, we have evolved with the needs of real women who live full, active lives. Our values are her values. We get that a woman expresses herself through what she wears – at work, at home and at play.

To meet her needs, we design pieces for her life and her changing roles to help her look and feel confident and beautiful. We create rich experiences that connect with her wherever she is, inspire her style and simplify her choices.

ANN associates are committed to and driven by a simple but profound mission – ‘to inspire and connect with our clients to put their best selves forward every day’. This is evident in our great brands as well as in our commitment to operating our business responsibly and thoughtfully. This commitment means that our clients can look great and feel great about the clothes they wear, and it means that as a business we are holding ourselves to high standards. It means forging strong partnerships with our suppliers so that products are made ethically. It means investing in new programs and innovation to minimize our impact on the environment. And it means making meaningful contributions to our communities.

This was taken from the Ann Inc website and just explains what they themselves feel the brand is all about, so thought it would be good to think about when considering the brand identity model and brand image, as it explains about their understanding of women. 

Draft cue dp card for primary research - Sophia

Club Monaco research - Megan Tan

Possible Case studies to look at for US brands entering the UK Market

Club Monaco

Club Monaco has only recently launched in the UK so would be an excellent case study to do further research in to, to gain an insight of US brands moving in to the UK market and how they have done so.

"We're thrilled to bring Club Monaco to the United Kingdom through our partnership with Browns," John Mehas, Club Monaco ceo, added. "Browns is the destination for the fashion customer in London so it was a natural fit. Joan Burstein is a visionary retailer and we are excited to be part of her vision and passion to continue to innovate the shopping experience with Shop 24." 


This quote shows that Club Monaco have decided to sell the brand through an existing department store Browns, as the CEO states it is the destination for the fashion customer in London. This is interesting as we would have to decide whether or not we would like LOFT to have a stand alone store in the UK or operate through department stores. 


 "Club Monaco is perfectly in keeping with our ethos for Shop 24 and I feel confident this partnership is going to be a great success."


This quote emphasises the fact that the brand Club Monaco fits in with the existing ethos of Browns, which would also be a major consideration if deciding to launch LOFT in a department store, as it would have to fit in with the existing ethos of that store. 


In honour of the launch the brand has chosen ambassadors who will show the laid-back but artistic spirit of the collection. 


When launching LOFT in the UK, we will have to take in to consideration if we want an ambassador and would again have to choose one fitting to the brands ethos.

Megan Tan - Brand Cards

These are the cards that will be used to gain an insight to our consumer profile, for LOFT and Ann Taylor, by showing them to people and asking them to pick which outfit choices they prefer, and then gaining results from their age, occupation and a bit about why they chose the outfits/brands they did to find which type of consumer fits the different brands for Ann Taylor and LOFT

Consent Form- Natasha

This is the consent form I've typed up, hope its okay. Ive just posted it incase anyone needed it

International Business Times- Natasha

I can't seem to be able to post the link but will try again, but theres some information about Ann Taylor and Loft on the International Business Times website. If you just type into the search bar on the website 'Ann Taylor' then the articles come up. Theres some quotes from Kate Hudson about the brand and new collection. Might be some useful information, images or inspiration.