Brand info - Megan Tan

ANN INC. (NYSE: ANN)

At ANN INC., WE GET WOMEN. Real women live ever more complicated lives. They juggle more activities, play more roles and carry more expectations.

But what women value is what they have always valued: connecting with others, making smart choices, looking and feeling great. Living life fully means women choose to play all their roles with confidence and style.

That is why we’re here.

For more than half a century, we have evolved with the needs of real women who live full, active lives. Our values are her values. We get that a woman expresses herself through what she wears – at work, at home and at play.

To meet her needs, we design pieces for her life and her changing roles to help her look and feel confident and beautiful. We create rich experiences that connect with her wherever she is, inspire her style and simplify her choices.

ANN associates are committed to and driven by a simple but profound mission – ‘to inspire and connect with our clients to put their best selves forward every day’. This is evident in our great brands as well as in our commitment to operating our business responsibly and thoughtfully. This commitment means that our clients can look great and feel great about the clothes they wear, and it means that as a business we are holding ourselves to high standards. It means forging strong partnerships with our suppliers so that products are made ethically. It means investing in new programs and innovation to minimize our impact on the environment. And it means making meaningful contributions to our communities.

This was taken from the Ann Inc website and just explains what they themselves feel the brand is all about, so thought it would be good to think about when considering the brand identity model and brand image, as it explains about their understanding of women.